The last tab in this Menu shows you what we call the Customer Movements table. Per revenue stream you can see how customers move through their lifecycle

  • Beginning Customers:    Beginning Customer at period (=Ending Customers of prior period)
  • Reduction Customers:    # Customers which are up-/downgrading from this plan to another plan  (MOVING OUT)
  • Expansion Customers:    # Customers which are up-/downgrading from another plan into this plan (MOVING IN)
  • Renewable:       # Customers out of Beginning which contracts are up for renewal
  • Churned Customers:      # Customers which churn / do not renew their contracts
  • New Customer:               New Customers as per Forecast
  • Net New Customer:        New Cust. + Expansion Cust. - Reduction Cust. - Churned Cust. (assuming positive values)
  • Ending Customers:         Beginning Customers of this period plus Net New Customers
  • Sold Customers:              New Cust. + Renewable Cust. - Churned Cust. (assuming positive value) + Expansion Cust. (IN)